The Thinking Behind the Strategy
Straightforward SEO & PPC, shaped by real-world experience – not theory.
How I Actually Approach SEO & Paid Search
I’m Rory – a UK-based SEO & PPC consultant with nine years in digital marketing and over six years specialising in SEO. I’ve worked across agency, in-house, and contract roles, helping service-led businesses turn search activity into genuine enquiries – not just traffic or charts that look good in reports.
What that looks like in practice
My approach starts with understanding how your business actually works – your services, customers, margins, and goals – alongside a detailed SEO or site audit. From there, I focus on clear, measurable strategies designed to convert, whether that’s improving an existing site, building a focused landing page, or creating something simple from scratch with fully optimised copy.
What you can expect
Straightforward communication, honest advice, and work that’s shaped around outcomes – not one-size-fits-all packages or unnecessary complexity
Based in the UK, working with businesses nationwide
I work directly with business owners who want straight answers and marketing that’s tied to real results, not layers of account managers or vague monthly updates.
This keeps it human without trying too hard.
This approach delivers real-world results.
From increased organic visibility to lower cost per lead and stronger enquiry quality, the focus is always on outcomes that matter – not vanity metrics.
Specialist Skin Clinic (Google Ads)
High-intent paid search campaigns driving consistent treatment enquiries at a sustainable cost per lead – supporting expansion into an additional European location!
Considering Paid Search Ads? Here’s where I can help.
Construction & Groundworks Company (SEO)
Organic growth focused on commercial services, resulting in consistent visibility, steady traffic growth, and an increase in qualified inbound leads.
Considering SEO? Here’s how I can help.
What my clients value most
Straightforward marketing, built around real outcomes
I work directly with business owners who want clarity, honesty, and marketing that’s tied to real commercial results. No jargon, no inflated promises – just a practical approach that’s easy to understand and easy to measure.