The Thinking Behind the Strategy
Straightforward SEO & PPC, shaped by real-world experience – not theory.
How I Actually Approach SEO & Paid Search
I’m Rory – a UK-based SEO & PPC consultant with nine years in digital marketing and over six years specialising in SEO. I’ve worked across agency, in-house, and contract roles, helping service-led businesses turn search activity into genuine enquiries – not just traffic or charts that look good in reports.
What that looks like in practice
My approach starts with understanding how your business actually works – your services, customers, margins, and goals – alongside a detailed SEO or site audit. From there, I focus on clear, measurable strategies designed to convert, whether that’s improving an existing site, building a focused landing page, or creating something simple from scratch with fully optimised copy.
What you can expect
Straightforward communication, honest advice, and work that’s shaped around outcomes – not one-size-fits-all packages or unnecessary complexity
Based in the UK, working with businesses nationwide
I work directly with business owners who want straight answers and marketing that’s tied to real results, not layers of account managers or vague monthly updates.
This keeps it human without trying too hard.
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Use this paragraph section to get your website visitors to know you. Consider writing about you or your organization, the products or services you offer, or why you exist. Keep a consistent communication style.
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Write with clear, concise language to inform and engage your audience. Consider what matters to them and provide valuable insights.
